a b o u t
Before launching her eponymous label, Frida Hoffman gained vital experience within different fields in the industry, including Haute-Couture (Viktor&Rolf) and Ready-To-Wear (Nanushka). During this time she learned the true importance of craftsmanship and the quality of creating a lasting product.
With a focus on using luxurious fabrics, including British wools and various types of Italian leathers, Frida’s aim is to create a range of harmonious, easy-to-wear wardrobe staples that incorporate elegance, practicality and a contemporary feel.
The idea is to slowly build the modern woman’s wardrobe, so she can feel effortless, comfortable, stylish and invincible at the same time.